Sales Training to Transform Your Team into a Revenue Generating Machine

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You’ve taken the first step. You’ve typed sales training near me into your search engine or you’ve decided to explore getting sales training for your team. Step one is done.

But now what? You’re flooded with options, and they all promise to elevate your team’s sales skills. But, not all sales training programs are created equal. How do you sift through the noise? How do you know which sales training program is right for you? 

Here are 9 questions to consider when searching for “sales training near me”.

We aim to offer a sales training program and a transformational experience that aligns perfectly with your business’s specific needs and goals. In this way, Topaz isn’t just a service provider but a strategic partner committed to your long-term success.

The beauty of Topaz’s approach lies in the fact that no two companies are treated the same. Here’s how Topaz customizes its sales training for each client:

Initial Assessment and Consultation: Before diving into the training, a comprehensive analysis is conducted to understand the current sales processes, team dynamics, market positioning, and, most importantly, the unique challenges and opportunities facing your business. This baseline understanding allows for a more targeted approach.

Stakeholder Involvement: From CEOs to key sales personnel, involving strategic stakeholders ensures the training aligns with top-level strategy and ground-level execution. This type of consultation guarantees that the program has buy in from your entire organization.

Sales Assessment: After identifying your team’s strengths and weaknesses, we target the areas that require improvement. The focus is not just on missing skills but also on leveraging existing strengths to their maximum potential.

Proven Training Sessions: While the overall training approach is tailored to your unique needs, the actual sessions are drawn from 30 years of in-depth experience in sales. These time-tested sessions have been meticulously designed to capture our unique sales philosophy, process, and results-driven sales strategies. They provide a robust foundation that has proven effective across diverse industries and scenarios, ensuring your team benefits from decades of proven expertise.

Coaching and Real-World Application: Along with the training session and sponsor check-ins, one-on-one or group coaching sessions provide more targeted, personal guidance. These sessions can be theoretical and also leverage the real-world scenarios your sales team faces daily. This coaching approach helps to reinforce the training, allowing for immediate application of learned concepts, fostering a culture of continuous improvement, and ensuring long-term success.

Sponsor Check-In Conversations: Rather than generic follow-ups, the program includes scheduled sponsor check-in conversations with your organization’s CEO and project champions. These discussions serve as pivotal moments to evaluate the effectiveness of the training, capture senior-level insights, and make real-time strategic adjustments. This executive engagement ensures that the training aligns with all team members and is integrating with your organization’s overarching goals and vision.

Focus on Soft Skills: Technical knowledge is just one part of the selling equation. Each Topaz training program develops emotional intelligence, communication skills, and other soft skills crucial for success but often neglected.

Role-Specific Training: Sales teams are usually a mix of roles—SDRs, Account Executives, Customer Success Managers, etc. The training is adaptable so that each position gets the attention and specific skill development it requires.

What sets Topaz apart is a well-rounded, thoughtful approach to sales training and leadership that addresses sales’ human and operational aspects. You’re not just looking for the next deal; you’re a partner in your client’s success.

Our BHAG (Big Hairy Audacious Goal) is to transform the way the world perceives, values, hires, and trains salespeople.  We have a passion for sales excellence and desire for each participant in our courses to reach their full sales potential.  Our differences:

In-Depth Customization: Unlike generic sales training programs, Topaz offers a deeply personalized approach tailored to each client’s needs. This strategy ensures that sales teams aren’t just following a one-size-fits-all model but are equipped to meet their specific goals and challenges.

Participatory Learning: The active dialogue during the live coaching sessions ensures that your team doesn’t just passively ingest information. They engage, question, and challenge concepts, leading to more robust skill development and critical thinking.

Specialized Sales Hiring: Many companies use a general hiring model for all roles, including sales. Topaz understands that a sales role requires different skills and qualities and we know top performers love a challenge. We take the guesswork out of hiring sales professionals by offering a specialized hiring process guaranteed to challenge any top performer.

Transformative Belief System: Our approach radically shifts the fundamental perception of the salesperson and buyer roles. Topaz training helps sales teams focus on selling and aiding the customer in buying, building longer-term relationships and trust.

Real-Time Scenario Training and Mentorship: Theoretical knowledge is valuable, but real-world application is vital. Our Buyer Facilitator and Sales Leadership programs include real-time scenarios for problem-solving, giving sales teams the tools and the confidence to excel in real-world situations.

Holistic Leadership Programs: We create leaders. Our programs focus on identifying and nurturing natural leadership skills, transforming managers into invaluable guides for their teams.

Sustainable Processes and Tools: Sales is not just about closing a deal; it’s about building a process that can be replicated and scaled. We focus on sustainable strategies and provide custom tools and resources to ensure companies benefit long-term from our guidance.

Client Relationship Commitment: Our services extend beyond just training to foster enduring client relationships, resonating with companies that value longevity over quick, transactional successes.

We have a growing number of customer success stories. And don’t just take it from us, read our Testimonials and check out our Case Studies.

The improvement doesn’t stop once the training and coaching sessions are over. Ensuring the lessons learned are applied and retained is vital for long-term success. Here’s how Topaz reinforces its sales training post-completion:

Advanced Training Sessions: You can choose to have your team participate in continued coaching which provides your sales team with real-time feedback and solutions, ensuring the lessons learned during foundational training are applied effectively in real-world scenarios.

Peer-to-Peer Engagement: The Topaz Alumni Group (TAG) is an internal, private social network fostering a culture of continuous improvement. TAG members can share successes, bring real-time challenges, and brainstorm strategies with other alums and Topaz coaches. Access to a comprehensive library of training materials and templates can be referred to at any point, offering a constant source of guidance and improvement.

Skill Refreshers: Alumni workshops are available on a client-need basis to revisit key topics and refresh the participants on using best practices or techniques learned and applied during training, keeping your team up-to-date and ahead of the curve.

Buyer Facilitator Refresher Quiz: An interactive tool is available designed to reinforce the pivotal concepts learned during foundational training. This quiz, created exclusively for training alums, acts as both a refresher and a metric for understanding how well the principles of buyer facilitation have been internalized.

Client Nurture Process: Participants enter a nurturing cycle that keeps their skills sharp and engagement high after completing the foundational training. They receive a monthly email that includes reminders of key training principles, interactive sales challenges, and role-practice scenarios. These emails reinforce the training and encourage active participation in the Topaz Alumni Group (TAG) for peer feedback. Additionally, a weekly “Topaz Tip” is sent directly to participants’ email inboxes, providing ongoing inspiration and motivation to refine their sales skills continually.

Customer Feedback Integration: By analyzing customer responses to assess the effectiveness of our sales training, tools, and coaching, we can offer real-time adjustments, enabling us to reach out to participants for deeper insights and fine-tuning.

Using these reinforcement methods, Topaz ensures that the value delivered during the training program is not just a one-off event but ingrained in the team’s everyday actions and long-term strategy.