Topaz Case Study
Computer Services Firm Boosts Sales Team Alignment and Efficiency
Previously experimenting with various sales methodologies left the team with disjointed practices and an unclear strategy, undermining efficiency and coherence in sales approaches.
The absence of a common sales language created inconsistency in sales approaches and decision-making, making it challenging to align on strategic actions during sales opportunities.
Having been let down by multiple training methodologies, the team was skeptical and hesitant about adopting yet another new system.
Topaz Sales Consulting tailored a comprehensive solution that merged technology-enhanced learning, skills assessments, personality testing, and AI-driven analytics with the essential element of live coaching. This blend ensured that learning was effective, efficient, and engaging, filling knowledge gaps and translating learning into actionable skills. This approach enabled Uncommon Solutions to maintain a balance between innovative training tools and the indispensable human touch that is core to their philosophy.
The Buyer Facilitator sales training program equipped every sales team member with a unified framework and language for sales success. This common language and process streamlined decision-making and made sales meetings more objective, focusing on clearly defined steps and strategies rather than subjective interpretations of sales tactics.
Topaz successfully addressed the team’s initial skepticism by demonstrating the tangible benefits of their training systems and the solid rationale behind each strategy. The training was grounded in integrity and professionalism, which aligned well with Uncommon Solutions’ values of trust and deep client relationships, thus fostering buy-in and enthusiasm among the team members.
The transformation in Uncommon Solutions’ sales team post-sales training has been significant. There is now a solid alignment within the team, with all members using their new term of a shared “Topazian” strategy in their sales approach, leading to more decisive and unified action during sales opportunities.
Introducing a common sales language and process has improved operational efficiency and enhanced the team’s ability to engage and succeed in sales situations, reflecting a professional and integrity-based approach.
As a result, Uncommon Solutions has strengthened its capacity to build and maintain strong, trust-based relationships with clients, further solidifying its unique position in the market.
