Happy New Year! Welcome back to our ongoing blog series addressing the challenges of attracting and retaining your Next Level Sales Professional.
The daunting task of searching for a new salesperson begins with understanding your company culture and communicating it in your job posting. When you go to a job recruitment site like Indeed or Zip Recruiter and do a search on Sales or Sales Representative, what type of job postings do you see? Do you notice how similar they all look? Does it look like one of yours? Most job postings do a heavy amount of telling and educating about the company, the position, the requirements, and expected compensation/benefits available at their company. When creating this type of posting, there is a belief that this information will attract the type of top performers with whom they are seeking. What you find is that this type of job posting is undifferentiated, does not factor in company culture/compatibility and misses the mark in finding the best candidates.
As we learned from our last blog post, top performers like challenges. They like competition. They want to be recognized and rewarded for their work ethic and high levels of performance. If this is currently part of your company culture use it to your advantage in your ad. For suggestions on how you can create job postings to stand out and attract employees who understand and exemplify your company values click here.
Remember, the job posting can be the first introduction any candidate has to your company. What impression do you want to create? Would you like to become empowered to write better job postings? Are you falling short of the results you are expecting? If you said yes to any of these questions, I invite you to check out our program called Recruiting w/Results. While there is no guarantee that you will never hire a bad salesperson again, this proprietary process is designed to eliminate the majority of the risk.
My hope is for you to benefit from and enjoy this series. To learn more about this subject or to talk about other ways to consistently attract and retain top sales performers, please give me a call. If you find that this blog is helpful or you know others who may benefit from this information, please feel free to share it or subscribe here.