From their website:
How Perfion Helps You and Your Business
Your business depends on accurate and up-to-date product data. In a market moving at ever faster speeds, robust product data keeps you at the forefront and supports optimization of the entire value chain, from product development to marketing and sales.
Product information spread across many departments and systems will inevitably translate into an obstacle instead of a competitive advantage – costing you valuable time and increasing the risk of error.
Perfion Product Information Management (PIM) equips you with a single, unified source of product information across all systems, channels and languages. Simply update the product information in one place and the changes are implemented universally, strengthening your internal processes and communication with your customers.