From their website:
Lowering the Cost of Healthcare. Together.
Sedera Health (Sedera) was founded in 2014 and consists of a community of like-minded people who strive for a healthy lifestyle and share one another’s medical needs. We work together as an alternative group healthcare solution and benevolence organization to share medical expenses using our non-insurance approach for the business community. Through a combination of preventative health insurance (that ensures both employers and employees comply with the Affordable Care Act) and organized benevolence, Sedera helps businesses to provide for the medical expenses of their employees.