Topaz Case Study
Beauty School Shortens Campus Recruiter Sales Cycle Without Sacrificing Student Rapport
The lengthy sales cycles experienced by the Campus Recruiter team were hindering AOHD’s ability to maximize in-person networking events and increase student recruitment efficiently.
Campus Recruiters faced challenges in maintaining a consistent level of performance and building relationships with prospective students, which affected the overall brand image and enrollment outcomes.
AOHD’s hiring process for sales roles lacked a structured and effective system, leading to inconsistent recruiter skills and knowledge. This further impacted their ability to shorten sales cycles and improve engagement with prospective students.
Topaz Sales Consulting introduced a targeted sales training program tailored to the unique needs of AOHD’s Campus Recruiters. This program emphasized relationship building, effective communication, and rapid engagement strategies to reduce sales cycle times. Through intensive workshops and one-on-one coaching sessions, recruiters were trained to better understand and adapt to prospective students’ expectations, fostering a more consultative and personalized recruitment approach.
Continuous improvement was supported by regular follow-up sessions and performance evaluations, ensuring that each recruiter could consistently apply new skills and refine their approach. This ongoing support helped maintain high standards across the team and prevented old habits from resurfacing.
To complement the enhanced training program, Topaz implemented its Metahire sales hiring system at AOHD. This comprehensive approach included advanced screening tools and customized onboarding processes tailored to the academy’s specific needs. The new hiring strategy ensured that incoming recruiters were not only skilled but also aligned with AOHD’s core values and sales methodologies.
The partnership between AOHD and Topaz Sales Consulting has led to remarkable improvements in recruitment efficiency and student enrollment rates. By shortening the sales cycles, AOHD’s Campus Recruiters are now able to engage more effectively with potential students at events, leading to higher conversion rates.
The standardized hiring process has also brought new levels of consistency and professionalism to the team, enhancing the overall recruitment experience for candidates.
The academy has experienced a tangible increase in student satisfaction and engagement, contributing to a stronger reputation in the competitive beauty education market.
These changes have laid a robust foundation for AOHD’s continued growth and success in nurturing talented professionals for the beauty industry.
