Topaz Case Study
Technology Company Achieves 15% Sales Increase with Buyer Facilitator Training
Computer Geeks faced significant challenges with their existing sales strategies. Client engagement was low, and the sales team lacked motivation, resulting in disappointing sales outcomes.
The leadership was under pressure to demonstrate the effectiveness of their sales strategies to justify the sales team’s compensation tiers, creating an urgent need for visible improvements.
The traditional methods of client outreach were not yielding the desired results, making it difficult for Computer Geeks to expand their client base and maintain a competitive edge in the market.
Computer Geeks embarked on the Buyer Facilitator by Topaz training program, which blended eLearning videos with live, virtual instructor-led coaching tailored specifically to their needs. This comprehensive training equipped the sales team with essential skills to enhance their sales tactics and better identify and connect with potential clients.
The training included live coaching sessions, where sales calls were reviewed and analyzed for effectiveness. This helped the team refine their approaches and adopt more successful strategies. These sessions fostered a culture of continuous improvement and accountability, significantly enhancing team motivation and performance.
The implementation of the Buyer Facilitator model led to a fundamental shift in how the sales team approached client interactions. They now focused on building relationships rather than just closing sales. This shift helped align the team with the company’s core values of trust and reliability, further strengthening their client relationships.
Introducing the Buyer Facilitator by Topaz training program transformed the sales culture at Computer Geeks. Parker Ledbetter, the owner, and his team learned to utilize effective listening, ask impactful questions, and lead with confidence.
With Topaz’s guidance, the team not only achieved an immediate 15% increase in sales but also laid a strong foundation for future growth.
The new sales approach has improved client relationships and positioned the team to increase sales by over 20% in the upcoming periods.
