The LinkedIn Sales Playbook by Brynne Tillman is a practical guide designed to help sales professionals leverage LinkedIn for social selling and business development. The book outlines a step-by-step process to transform cold outreach into warm introductions, using value-driven engagement strategies rather than traditional sales pitches. It emphasizes building authentic relationships, positioning oneself as a trusted advisor, and using LinkedIn’s tools—such as content sharing, connection requests, and messaging—to create meaningful conversations that lead to sales opportunities.
From the Publisher
The LinkedIn Sales Playbook Mindset – It is still about relationships. LinkedIn for sales is different than LinkedIn for marketing. It isn’t about mass messaging, throwing large amounts of generic content out there, visiting hundreds of profiles just to get views back or implementing automated lead generation systems. These can and do work for some, however, this is different, this is designed to be a strategic addition to the sales professional’s toolkit.
This program is the evolution of cold calling, knocking on doors, client marketing, solution selling, and even attending business card exchanges networking events. It doesn’t replace all of these activities completely but it changes them significantly. However, it doesn’t change the fact that people do business with people that they connect with, have credibility and provided value and insights that have an impact on their current situation, company or industry outlook.
While going through this program, do not ever lose sight of the fact that there is a human being on the other end of every profile, and if you don’t start a conversation, you will never build a relationship, and therefore, you won’t convert any of your activity to business.
Keep it IRL (in real life).
About the Author
In 2008, Brynne Tilman started teaching LinkedIn and social media to folks in transition, business owners, and sales professionals. It quickly morphed into a prospecting and branding class, and six years later it has morphed into an entirely new way of selling. But it isn’t limited to LinkedIn. LinkedIn is by far the foundational tool, but it takes a village to raise a sales team. So was born his playbook, the missing link between traditional sales training and social media.
