Sales Training To Build Your Contractor Business

Many professional contractor businesses rely too heavily on untrained, under-supervised, and underperforming on-the-ground sales teams to cross-sell and upsell their services.

Why keep hiring new drivers, technicians, salespeople, and other representatives without having solid recruitment, sales, and leadership training processes in place?

Your business can run more efficiently than that. 

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Build an ideal team

Attracting, screening, and hiring top performers is challenging.  In a competitive job market, the Metahire Sale Hiring System helps you quickly identify and hire ideal candidates before your competitor and enables you to avoid making major hiring mistakes along the way.

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Improve sales skills

The Buyer Facilitator sales training is an easy-to-follow sales process that will differentiate your company from your competitors and improve your close ratio and profit margins. With how difficult it is to remain relevant in a crowded services market, training your sales team to operate as buyer facilitators will set your business apart from the competition.

Exceed revenue goals

Many construction and contractor companies promote from within as their leaders already know the company culture, clientele, pace of work, and suite of products and services.  Sales Leadership training develops the leadership skills needed to successfully transition into and perform the Sales Manager role effectively.

Reducing Churn and Improving Conversions

Contractors need a seamless sales and recruiting process to remain competitive. When businesses or independent clients hire a contracting or construction company for their project, delivering a high level of service is critical to creating a successful long-term relationship. It’s not just about closing the first deal and collecting a check. The most competitive and longstanding contracting businesses rely heavily on solid sales and recruiting strategies to lower turnover, reduce wasted resources, and maximize selling opportunities when they become available. Is your contracting company paying enough attention to these parts of your business?

Sales challenges construction and contractor companies face

  • People selling are typically not salespeople. Without proper training, they sell by educating clients and not asking questions to qualify or disqualify their prospects.
  • Ineffective prospect conversations lead to a longer sales cycle and a poor close ratio.
  • Use recruiters better at selling candidates on the company than screening for the right sales skills.
  • Typically Sales Managers are more focused on the numbers than on coaching their teams to be better salespeople.

With Topaz and our suite of sales, recruitment, and leadership training modules, our clients can make hiring decisions with confidence that we will train their new employees to lead, communicate, and close deals with sustained long-term success. We equip our contracting and construction clients to operate more efficiently, develop sustainable and impactful habits, and learn how to facilitate the ultimate buyer experience for their customers.

No matter what challenge your contracting or construction business faces, our training is designed to help. Our program graduates have demonstrated organizational transformation across their recruiting and sales teams and are beyond happy with the results.

Face Your Challenges With Topaz Sales Training

Build Your Contractor Sales Machine

Get blended learning, proprietary tools, and live coaching

25+ Hours of Video Training on-demand

One-on-One and Group Zoom Coaching Sessions

Access Sales Tools & Downloadable Resources

Real time Progress Tracking and Reporting

Interactive Sales Challenges and Quizzes

Sales Assessments & Evaluations

Find and hire great employees. Improve your sales performance. Master your leadership skills.
"I can't imagine any company not being able to derive benefit from Topaz's services and see no end to our continued, ongoing relationship with Topaz."
Jim Skilton
President, Southern Corrosion

Contractor Services Clients

We work with various contractors and construction clients, so the Topaz team understands your pain points. We recognize your need for a partner who can acknowledge your unique business challenges, tailor a customized solution, and execute a vision.

ProLift Rigging

Crane rental agency
Midland, TX

ProLift Rigging is a solution-based, full-service rigging and transport organization. They specialize in machinery moving, industrial maintenance, transportation, storage, and more.

Southern Corrosion

Water Tank Cleaning Service
Roanoke Rapids, NC

Southern Corrosion is expert in water tank maintenance, inspection, repair, and water tower painting.

Trinity Masonry

Masonry Contractor
Austin, TX

TMC focuses on masonry and stucco work for new commercial construction and multi-family projects.

Rocky Mount Electric Motor

Electric Motor Repair Shop
Rocky Mount, NC

Rocky Mount Electric Motor provides quality industrial electric motor repair, sales, and service.

Trinity Commercial Roofing

Commercial Roofing Contractor
Aurora, CO

Trinity is a woman-owned company that serves clients nationwide.  They have the expertise and experience to complete your commercial, industrial, or multi-family roofing project.

Coburn and Company

Commercial Painting
Austin, TX

Coburn and Company is a company of dependable craftsmen providing quality, value, and service in commercial interior/exterior painting, wall coverings, Venetian plaster, and industrial and floor coatings.

Anchor Industrial

Industrial Maintenance and Construction
Longview, TX

Anchor Industrial technicians offer a full complement of services to keep equipment running. We help warehouse and plant operators increase machine efficiency, predict failure, and reduce downtime with planned MRO solutions.

Nelson Lewis

Excavation Construction Company
Marble Falls, TX

An underground utility construction company that is faith-based and family-owned.

J Bar Enterprises

Construction Services
Burnet, TX

As a family-owned business, J Bar offers a full line of construction site rentals with turnaround times on delivery and pickup requests unmatched by our competitors.

Entrusted Restoration Services

Water Damage Restoration Service
Riviera Beach, FL

Property damage restoration company, serving both residential and commercial property owners.

Three Ways to Learn More

Five Non-Negotiable Sales Hiring Practices

What’s the more important skill to search for in sales candidates – product, service and industry expertise or sales skills? 

Read a Case Study

ProLift reached out seeking sales training for a sales manager and salesperson on their branch sales team. The Buyer Facilitator by Topaz philosophy and process has become the foundation for how Prolift Rigging engages its prospects and clients.

Elegant businesswoman sitting by desk in office, consulting client on the phone

Let's Talk

Topaz Sales Consulting was founded to disrupt the way sales are conducted in the marketplace. We help business owners sell more, hire better, and responsibly lead high-performing sales teams.